Germans spend the least money on food in Europe. This is certainly also due to the high density of discount stores in Germany, which is also unique in the world. Over 15,000 branches of the large discount chains such as Aldi, Norma or Lidl etc. attract as many customers as possible with cheap products. In contrast to supermarkets, little emphasis is placed on product presentation and most items are sold straight from the box. Non-food items, which change several times a week, also make a decisive contribution to the discounters' sales. Although these products are not always available, over the course of a year you can buy everything from mattresses and leaf blowers to tools. The prices are usually significantly lower than those of competitors in the non-discount areas.
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